A small, senior team that punches above its weight.
We're not a 200-person agency. We're a tight crew of marketers, operators, and builders who chose to bring corporate-level strategy home to the businesses that need it most — the local ones.
Why Liftoff Exists
Local Businesses Deserve Better Systems
Most local businesses don't have a marketing problem — they have a systems problem. They're running disconnected tactics: a Facebook page here, a half-built website there, maybe some Google Ads with no tracking. None of it talks to each other.
Meanwhile, national franchises are running coordinated systems — SEO feeding content, content feeding email, email feeding retention — all wired together. That's the gap.
We built Liftoff to close it. To give a family-owned HVAC company in Bellefontaine the same marketing infrastructure that a Fortune 500 brand takes for granted — without the Fortune 500 budget.
From Big Brands to Main Street
Our Journey
The journey that shaped how we think about marketing.
Architects
Leadership
People who build the strategy.
Lexi Ripperger
Co-Founder & Managing Partner
Lexi Ripperger
Co-Founder & Managing Partner
Lexi spent her career in rooms most small businesses never see — leading TikTok-era social strategy at Bath & Body Works, building full go-to-market launches for Columbus Brewing Company, and scaling a multi-market agency to $850K. She brought it all home to Bellefontaine because she believes the best marketing shouldn't be reserved for Fortune 500 budgets.
Before Liftoff Bath & Body Works • Columbus Brewing Company • Orbit Media Group
Loveland, OH
Bellefontaine, OH
Growth StrategyClient PartnershipsBrand Development
MacKenzie Lange
Co-Founder & Managing Partner
MacKenzie Lange
Co-Founder & Managing Partner
Financial-economics grad turned marketing data nerd. MacKenzie connects campaigns, numbers, and business strategy to show what's actually working — and yes, she's also the one answering billing questions.
MacKenzie focuses on the business side of Liftoff. She helps guide company strategy, manages financial oversight, and ensures clients always know exactly what they're paying for and why. From contracts and invoicing to operational planning and team coordination, she keeps the company running smoothly behind the scenes.
Her approach is simple: if the numbers make sense and the systems are clear, the business can grow with confidence.
Before Liftoff Operations & marketing systems architecture
Wapakoneta, OH
Bellefontaine, OH
Financial StrategyOperationsClient ExperienceBusiness Systems
Operators
The Team
People who run the system.
Hailey Buck
Business Development
Hailey Buck
Business Development
First voice you hear when you reach out to Liftoff. Hailey connects with local business owners to understand what they need and matches them with the right growth plan. Born and raised in Bellefontaine.
Bellefontaine, OH
Bellefontaine, OH
SalesOutreachPartner Relations
Kennedy Beair
Customer Success
Kennedy Beair
Customer Success
Keeps every client relationship on track. Kennedy manages onboarding, reporting, and ongoing communication so businesses always know what's working.
Waynesfield, OH
Bellefontaine, OH
OnboardingReportingClient Communication
Denis Qyra
SEO + Strategic Content
Denis Qyra
SEO + Strategic Content
Technical SEO specialist and content strategist who builds the content systems that help local businesses rank and convert.
Tirana, Albania
Cincinnati, OH
Local SEOContent StrategyTechnical SEO
Summer Szaz
Customer Success
Summer Szaz
Customer Success
Keeps client relationships thriving. Summer manages onboarding, communication, and ongoing success so every partner feels supported.
Loveland, OH
Cincinnati, OH
OnboardingClient CommunicationPartner Success
How We Actually Work
Three Phases. One System.
Built to compound.
Phase 1
Listen
We start by understanding your business, your market, and what's actually happening with your current marketing — no assumptions.
Phase 2
Diagnose
We audit every channel, every touchpoint, every gap. Then we map exactly where leads are falling through the cracks.
Phase 3
Build
We build the connected system — SEO, content, automation, ads — wired together so every piece compounds on the last.
Not Your Typical Agency
Built Different on Purpose
We built Liftoff to be the opposite of everything we didn't like about agencies.
Typical Agency
Cookie-cutter playbooks for every client
Junior account managers running your campaigns
Long contracts, vague reporting
Tactics without strategy
Treats your business like a ticket number
The Liftoff Approach
Custom growth systems built for your market
Senior strategists on every account
Month-to-month, transparent dashboards
Strategy-first, then execution
Treats your business like our own
Help Build the Future of Local Marketing
We're looking for sharp, self-starting people who care about local businesses and want to do meaningful work without the corporate overhead. Marketers, designers, developers, strategists — if you want to build something real from Ohio, we want to hear from you.